Will you gaze into the future with me a minute? With the myriad of opportunities technology has afforded publishers, do you wonder where else it could go? I found this fascinating video from IDEO - a global design consultancy ranked one of the most innovative companies in the world by the Boston Consulting Group (IDEO also worked with Zinio back in 2001).
The video, entitled The Future of the Book is a "design exploration of digital reading" which tours three product prototypes (named Nelson, Coupland and Alice) which re-imagine the digital book. The video originally created in 2010, could mean the future is not too far away. The idea won a number of awards and the technology could equally be applied to magazines.
1. NELSON - a reading experience that offers different perspectives and ongoing discussions as well as fact checking. Giving readers what they need to form their own opinions on topics.
2. COUPLAND - determines the key reading materials based on your professional network, organisation or university. Keeping you up to date with what's going on in your field.
If you've just watched the video, you'll see the potential opportunities for publishers, advertisers and audiences - particularly extending reader engagement and gamification of content.
The burning question is - are we there yet?
Images and video via IDEO.com
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.