Magazine publishers are the producers and custodians of some breathtaking imagery. Many, hold large archives of beautiful, carefully curated image collections that extend back years. Magazines are also active on Facebook, Twitter, Pinterest and produce other content like video and of course, articles. What if you could enhance your images with content your brands already produce and make it interactive?
Thinglink promises to make images; more interactive, more shareable and more engaging. Your audience will spend more time consuming your content - the goal of every publisher. The first thing to understand is Thinglink has nothing to do with watermark or scan technology. There are no apps to download or mobile scanning to do.
What is Thinglink?
Thinglink creates images tagged and saved with rich media and interactive content. The image is then embedded on your website and shared with followers on social media. Interactive content is recognisable to the reader via small symbols the user hovers their cusor over - including video, social media, music, links (wiki's, websites, profiles etc.). Now, there are many images on the Thinglink website made by Punters - some great, others not so much. BUT, in the hands of experienced magazine designers and marketers, this tool could really help your content sing. I aim to bring ideas and tools for publishers of all sizes and budgets, and the good news is - the basic business plan is free for commercial use.
How can publishers and brands use it?
Magazines can use this tool to create an image for their magazines to share on social media, embed on blogs and anywhere else. Linking it with Twitter, Facebook, YouTube, online subscription page, competitions etc. It seems only limited by imagination (and design skill). The still-shots captured here don't do the interactivity justice - so please be sure to check it out online. You can set up your own profile here at: www.thinglink.com
Images via: Thinglink.com.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.