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WIRED magazine's world first interactive print ad

30/1/2014

Designed to promote the launch of Motorola's Moto X smartphone, the interactive print ad allows users to choose their preferred phone colour from the page of the magazine. The technology by Digitas and T+Ink works by wrapping plexiglass in polycarbonate paper which also houses lithium batteries and electrical circuitry. Wired distributed a limited 150K run in NY and Chicago.

NewsLifeMedia launches body+soul revolution

14/1/2014

Starting 2014 off with a bang, News Corp's NewsLifeMedia have announced the launch of their 10 week online health and fitness program - body+soul revolution. Supported by a $1.5M marketing budget, for $99 (or $149 for 2), members can leverage the support of a range of experts across; personal training, yoga, general medicine, naturopathy, nutrition, psychology, parenting, astrology to help achieve health and fitness goals.

While this could seem left of field to some, judging by the success of other membership programs like; Ashy Bines Bikini Body Challenge, Ashy Bines Clean Eating Diet Plan (e-book) and the Michelle Bridges 12 week Body Transformation, not to mention Weight Watchers and Jenny Craig - I would say it's yet another well-conceived and executed product launch following the launch of their recent paid Taste app. News is throwing the collective experience of its contributors behind the project and making an aggressive play to steal share and further leverage their already trusted brand. Perhaps fitness equipment and pedometers could also be on the horizon?

Watch the short body+soul revolution video (below)

Curious, I put together a quick comparison tool (below) and while not perfect, it does show body+soul revolution as being a serious contender in the market by leveraging a ready-made audience. Body+soul revolution is clearly the most well-priced option for members with the highest gross reach of the programs compared. The gross audience estimate is the total of known social media stats (Facebook, Instagram, Twitter, Pinterest) as well as magazine audience. Web traffic has not been included due to lack of data availability on the non-media brands.

Membership Program Comparison Tool

ABOUT BODY+SOUL
Aimed at women aged 25-49, body+soul is an inserted health and wellbeing section which runs across News Corp's 6 Sunday newspapers; The Sunday Telegraph (NSW), Sunday Herald-Sun (VIC), The Sunday Mail (QLD/SA), The Sunday Tasmanian, The Sunday Times (WA).

body+soul enjoys a staggering 5.085M readers engaging with the brand each month. A casual full page ad in body+soul is a $72,000 investment for a 6 state buy.

WIRED magazine's world first interactive print ad

NewsLifeMedia launches body+soul revolution

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