Designed to promote the launch of Motorola's Moto X smartphone, the interactive print ad allows users to choose their preferred phone colour from the page of the magazine. The technology by Digitas and T+Ink works by wrapping plexiglass in polycarbonate paper which also houses lithium batteries and electrical circuitry. Wired distributed a limited 150K run in NY and Chicago.
Starting 2014 off with a bang, News Corp's NewsLifeMedia have announced the launch of their 10 week online health and fitness program - body+soul revolution. Supported by a $1.5M marketing budget, for $99 (or $149 for 2), members can leverage the support of a range of experts across; personal training, yoga, general medicine, naturopathy, nutrition, psychology, parenting, astrology to help achieve health and fitness goals.
Curious, I put together a quick comparison tool (below) and while not perfect, it does show body+soul revolution as being a serious contender in the market by leveraging a ready-made audience. Body+soul revolution is clearly the most well-priced option for members with the highest gross reach of the programs compared. The gross audience estimate is the total of known social media stats (Facebook, Instagram, Twitter, Pinterest) as well as magazine audience. Web traffic has not been included due to lack of data availability on the non-media brands.
Membership Program Comparison Tool
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.