From record breaking circulation to a closure readers just couldn't let go, this is the story of Domino. The rise, fall and rise again of a much-loved brand as told to by Beth Brenner, Founding Publisher of both incarnations of Domino and now CRO. Beth talks about how the brand evolved, how e-commerce has helped Domino 2.0 realise a long-held plan of shopping the issue, pop up shops and Domino design services.
A must-listen if you love magazines.
Listen: Beth Brenner on Domino.
You can read more about the 2013 re-launch here.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.