This is the launch issue of free lifestyle magazine htf (hard to find) from the e-commerce website of the same name (founded in 2008). Focusing on homes, trends, travel and food, this digital-only magazine is well-designed and beautifully styled throughout - as you'd expect from former magazine execs (Erica Stewart and Trudi Jenkins).
The reader experience (PDF page-turner + embedded video) isn't super-slick like many apps but works well on desktop and iPad (not sure about Android). What is impressive is how products are styled normally throughout the magazine yet if you hover your mouse over certain items they can be purchased from the hardtofind website. This clever design feature keeps the layout true to the magazine experience without feeling like a magalogue.
While others are wondering how the e-commerce challenge will be met, Trudi and Erica are making it happen. They haven't waited for the "perfect" e-commerce magazine technology to appear - they've started with what they have, done it well and will improve and iterate as they go. Well done.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.