US publishing giant *Hearst Corporation announced this week the digital edition of Cosmopolitan magazine (US) has now surpassed 100,000 PAID subscribers. Impressive as this is, Hearst has been committed to a digital distribution strategy for at least eight years (excluding websites) so it’s far from an overnight success. Hearst have achieved this result off the back of one of the most popular magazine brands in history with Cosmopolitan having 64 editions and published in 35 languages as well as several brand extensions.
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Cosmopolitan’s well known stable-mates like Oprah Winfrey’s O, The Oprah Magazine, House Beautiful, Good Housekeeping, Esquire, Redbook, Seventeen, Harper’s Bazaar and Country Living (the most visible magazine on new social media site Pinterest) increased the need for this publisher to invest in their digital strategy and view digital investment as setting up a long-term channel infrastructure as you would any new route to market.
Hearst take digital seriously and have a 40-strong team of designers, developers and digital content producers working across their 100 digital properties to prove it. Hearst executives outlined future plans setting their sights on being an e-commerce provider for advertisers though also stating they will remain in the business of helping advertisers sell their businesses. >>>
Fine Print Blog
Musings about magazines.
I'm a Sales and Marketing Consultant from Sydney, Australia.