Designed to promote the launch of Motorola's Moto X smartphone, the interactive print ad allows users to choose their preferred phone colour from the page of the magazine. The technology by Digitas and T+Ink works by wrapping plexiglass in polycarbonate paper which also houses lithium batteries and electrical circuitry. Wired distributed a limited 150K run in NY and Chicago.
Earlier this month Australia's two biggest newspaper publishers; News Limited and Fairfax Media unveiled their digital paid subscription models. Both publishers offer a $1 for the first month for full digital access and between $15 (Fairfax) and $16 (News+) thereafter. Fairfax offer everyone access to 30 free articles per month before being asked to upgrade - they also send you an alert once you've read 25 free articles which is also handy. Newspaper subscribers will also automatically receive full digital access if they have home delivery on two or more days a week. News+ offer limited (approx. 3) free access articles before being asked to upgrade. News+ also offer Fox Sports content as part of their subscription package.
Fairfax Media Subscription Offers
Sydney Morning Herald Subscription Offers
Watch Fairfax Media's consumer commercial below
News+ (News Limited) Subscription Offers
News+ Subscription Offers
Fox Sports News live 24/7 live streaming
Fox Sports match news videos
Unlimited Taste, Body + Soul, Escape, Confidential, Best Weekend.
Watch News Australia's News+ product video below
images and videos via: smh.com.au and news limited respectively.
image via: YouTube
Currently there are *11 MILLION Australian unique active visitors on YouTube. Yes, 11 million - about 48% of the population. I was surprised by the Australian YouTube user data and think this presents forward-thinking publishers with a brilliant opportunity for very little investment.
YouTube is highly segmented and targeted - a lot like magazines. Take Hello Style for example, a YouTube channel collaboration between 5 magazine brands; Cosmopolitan, BAZAAR, Marie Claire, Seventeen and Real Beauty. There are 78,254 subscribers with over 10,839,548 views (click to view) and 404 videos to date. *source: social media news
Your content doesn't need to be highly "produced" to be successful - just useful, personal and a little bit fun - afterall, YouTube is entertainment.
Magazines: How to get started with YouTube
Watch Esquire in Action: Featuring Clint Eastwood
A great short video documenting how a bar in India stamped patrons with a QR code which when scanned, served up relevant, time-specific content. Aptly named, "The Buddy Stamp" continues its' usefulness into the next day - think taxis and hangover cures. Worth a watch (<2 mins).
Fine Print Blog
Musings about magazines.
I'm a Sales and Marketing Consultant from Sydney, Australia.