Adding this to my holiday movie list...
"Steven Spielberg directs Meryl Streep and Tom Hanks in The Post, a thrilling drama about the unlikely partnership between The Washington Post’s Katharine Graham (Streep), the first female publisher of a major American newspaper, and editor Ben Bradlee (Hanks), as they race to catch up with The New York Times to expose a massive cover-up of government secrets that spanned three decades and four U.S. Presidents. The two must overcome their differences as they risk their careers – and their very freedom – to help bring long-buried truths to light."
Of course it's not the first time Meryl Streep has played a strong woman in media - who could forget her flawless performance in The Devil Wears Prada?
The much anticipated magazine and coffee retail concept Kioskafe has opened its doors in London's Paddington. The mission: "the creation of the perfect newsstand" served with a side of Allpress coffee. Window decals invite print lovers to "come in for a flick" of their extensive, yet well-curated range not to mention the print on demand global newspaper service. Monocle is no stranger to retail ventures with concept stores and even cafe's in London, Japan, Hong Kong, Singapore, New York and Toronto.
Starting 2014 off with a bang, News Corp's NewsLifeMedia have announced the launch of their 10 week online health and fitness program - body+soul revolution. Supported by a $1.5M marketing budget, for $99 (or $149 for 2), members can leverage the support of a range of experts across; personal training, yoga, general medicine, naturopathy, nutrition, psychology, parenting, astrology to help achieve health and fitness goals.
Curious, I put together a quick comparison tool (below) and while not perfect, it does show body+soul revolution as being a serious contender in the market by leveraging a ready-made audience. Body+soul revolution is clearly the most well-priced option for members with the highest gross reach of the programs compared. The gross audience estimate is the total of known social media stats (Facebook, Instagram, Twitter, Pinterest) as well as magazine audience. Web traffic has not been included due to lack of data availability on the non-media brands.
Membership Program Comparison Tool
Earlier this month Australia's two biggest newspaper publishers; News Limited and Fairfax Media unveiled their digital paid subscription models. Both publishers offer a $1 for the first month for full digital access and between $15 (Fairfax) and $16 (News+) thereafter. Fairfax offer everyone access to 30 free articles per month before being asked to upgrade - they also send you an alert once you've read 25 free articles which is also handy. Newspaper subscribers will also automatically receive full digital access if they have home delivery on two or more days a week. News+ offer limited (approx. 3) free access articles before being asked to upgrade. News+ also offer Fox Sports content as part of their subscription package.
Fairfax Media Subscription Offers
Sydney Morning Herald Subscription Offers
Watch Fairfax Media's consumer commercial below
News+ (News Limited) Subscription Offers
News+ Subscription Offers
Fox Sports News live 24/7 live streaming
Fox Sports match news videos
Unlimited Taste, Body + Soul, Escape, Confidential, Best Weekend.
Watch News Australia's News+ product video below
images and videos via: smh.com.au and news limited respectively.
Will you gaze into the future with me a minute? With the myriad of opportunities technology has afforded publishers, do you wonder where else it could go? I found this fascinating video from IDEO - a global design consultancy ranked one of the most innovative companies in the world by the Boston Consulting Group (IDEO also worked with Zinio back in 2001).
The video, entitled The Future of the Book is a "design exploration of digital reading" which tours three product prototypes (named Nelson, Coupland and Alice) which re-imagine the digital book. The video originally created in 2010, could mean the future is not too far away. The idea won a number of awards and the technology could equally be applied to magazines.
1. NELSON - a reading experience that offers different perspectives and ongoing discussions as well as fact checking. Giving readers what they need to form their own opinions on topics.
2. COUPLAND - determines the key reading materials based on your professional network, organisation or university. Keeping you up to date with what's going on in your field.
If you've just watched the video, you'll see the potential opportunities for publishers, advertisers and audiences - particularly extending reader engagement and gamification of content.
The burning question is - are we there yet?
Images and video via IDEO.com
Produced by InkGlobal and written and produced by The Garden Studios.
A South-East Queensland pilot, five year contracts and super territories of 10,000 newspapers per day featured in today's announcement from New Australia. In the long awaited announcement, News reconfirmed their commitment to print and a collaborative, phased approach though the pilot which will see 56 territories merge to 3 with sub-agent rights also transferred to new territory incumbents.
Key Features of the new model as outlined by News Australia;
- Separating distribution and retail
- New consolidated territories
- New remuneration structure for distribution
- Bringing subscriber administration in-house
- Standard retail commission continuing at 12.5% seven days per week
For News Limited's full document outlining the changes in more detail you can download the FAQ sheet here.
The Guardian's Chief Marketing Officer, Daivd Pemsel said of the open journalism campaign "We have seen heightened interest and engagement on all of our platforms - page views, interactions and comments, video views, subscriptions and sales of the newspaper have all increased."
View the ad-free version below.
Musings about magazines.
I'm a Sales and Marketing Consultant from Sydney, Australia.