Adding this to my holiday movie list...
"Steven Spielberg directs Meryl Streep and Tom Hanks in The Post, a thrilling drama about the unlikely partnership between The Washington Post’s Katharine Graham (Streep), the first female publisher of a major American newspaper, and editor Ben Bradlee (Hanks), as they race to catch up with The New York Times to expose a massive cover-up of government secrets that spanned three decades and four U.S. Presidents. The two must overcome their differences as they risk their careers – and their very freedom – to help bring long-buried truths to light."
Of course it's not the first time Meryl Streep has played a strong woman in media - who could forget her flawless performance in The Devil Wears Prada?
This simply must be our cover of the week as today marks the launch of the Australian edition of Teen Breathe! Congratulations Lovatts Media!
Find out more at: teenbreathe.com.au
Anna Wintour answers to 73 questions and offers us a glimpse into Vogue HQ in New York. After completing the ice bucket challenge last month, Anna Wintour certainly seems to be showing another side of herself and we love it.
British Pathé has now added all of its 85,000 film archives to its YouTube channel. Capturing historical world events and culture it makes for interesting viewing. We know a lot goes into making magazines; including blood, sweat and sometimes tears so spare a thought for the magazine makers of a bygone era who created editorial magic through illustrations and the written word. While there's certainly no sign of a circulation or marketing department, the art department gets an honourable mention with vision of the literal cut and paste process of the art direction and layout. So much has changed and we can thank our lucky stars for technology.
About British Pathé: The world's finest news and entertainment video film archive. Since the invention of the moving image in the 1890's, British Pathé began recording every aspect of global culture and news, for the cinema. With their unique combination of information and entertainment, British Pathé's documentaries, newsreels, serials and films changed the way the world saw itself forever.
With it's unparalleled collection of historical events and vast catalogue of changing social activity, British Pathé encompasses one of the world's most prodigious and fascinating documents of the modern age. From fashion to warfare and sport to travel, British Pathé is the definitive source for the 20th century in moving images. You can watch their YouTube channel here.
The team at fashion e-tailer Net-a-Porter, have launched their much anticipated global fashion magazine - PORTER. Expertly designed and edited, PORTER is staffed by fashion media executives and journalists from some of the world's best magazines including; Harper's BAZAAR, VOGUE and Esquire. Thanks to the free PORTER app, the magazine is shoppable interfacing with net-a-porter.com as well as third party sites. PORTER has similar production values you'd expect from VOGUE or Harper's BAZAAR and is a serious move into publishing without a hint of magalogue in sight.
Watch the PORTER Promo (Video)
The PORTER Magazine Strategy (Video)
In this exclusive video produced by The Business of Fashion, the Net-a-Porter team open up about their strategy and aspirations for the magazine as well as the importance of listening to women's needs.
Designed to promote the launch of Motorola's Moto X smartphone, the interactive print ad allows users to choose their preferred phone colour from the page of the magazine. The technology by Digitas and T+Ink works by wrapping plexiglass in polycarbonate paper which also houses lithium batteries and electrical circuitry. Wired distributed a limited 150K run in NY and Chicago.
Starting 2014 off with a bang, News Corp's NewsLifeMedia have announced the launch of their 10 week online health and fitness program - body+soul revolution. Supported by a $1.5M marketing budget, for $99 (or $149 for 2), members can leverage the support of a range of experts across; personal training, yoga, general medicine, naturopathy, nutrition, psychology, parenting, astrology to help achieve health and fitness goals.
Curious, I put together a quick comparison tool (below) and while not perfect, it does show body+soul revolution as being a serious contender in the market by leveraging a ready-made audience. Body+soul revolution is clearly the most well-priced option for members with the highest gross reach of the programs compared. The gross audience estimate is the total of known social media stats (Facebook, Instagram, Twitter, Pinterest) as well as magazine audience. Web traffic has not been included due to lack of data availability on the non-media brands.
Membership Program Comparison Tool
Earlier this month Australia's two biggest newspaper publishers; News Limited and Fairfax Media unveiled their digital paid subscription models. Both publishers offer a $1 for the first month for full digital access and between $15 (Fairfax) and $16 (News+) thereafter. Fairfax offer everyone access to 30 free articles per month before being asked to upgrade - they also send you an alert once you've read 25 free articles which is also handy. Newspaper subscribers will also automatically receive full digital access if they have home delivery on two or more days a week. News+ offer limited (approx. 3) free access articles before being asked to upgrade. News+ also offer Fox Sports content as part of their subscription package.
Fairfax Media Subscription Offers
Sydney Morning Herald Subscription Offers
Watch Fairfax Media's consumer commercial below
News+ (News Limited) Subscription Offers
News+ Subscription Offers
Fox Sports News live 24/7 live streaming
Fox Sports match news videos
Unlimited Taste, Body + Soul, Escape, Confidential, Best Weekend.
Watch News Australia's News+ product video below
images and videos via: smh.com.au and news limited respectively.
Fine Print Blog
Musings about magazines.
I'm a Sales and Marketing Consultant from Sydney, Australia.