The Kindness of Strangers: Have you ever considered crowdfunding a magazine or book? To established publishers it may seem like a foreign concept, but it's a publishing trend gaining momentum the world over. "Crowdfunding" is seeking funding from a community of users, strangers, readers, visitors, whoever will donate to your creative project (in this case publishing a magazine). Kickstarter.com is one of the most well-known crowdfunding websites and as of today there are 11 magazine projects seeking funding. Since their launch in 2009, more than 3.9 million people have pledged over a staggering $577 million, funding more than 39,000 creative projects. It's serious business.
The latest crowdfunded magazine project is Cherry Bombe (above) "a bi-annual magazine that celebrates food and women" who have achieved $29K of their $30K goal - with 10 days to go. The major upsides; your project gets funded by a community and usually that community helps you promote and sell your project and sometimes a subscription is included in the crowdfunded reward (offer). Effectively you are producing a magazine for a pre-qualified audience with low risk (besides the fact you have a magazine business to run afterwards).
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.