I've just launched an exciting initiative and I hope you join me on the journey. Today I launched The Pinterest Experiment - a social media experiment all in the name of research (and to maximise my pinning time investment!). I joined Pinterest in January and started pinning images I found beautiful and inspiring, now I've decided to use my Pinterest time in a more targeted and relevant way. My aim is to share my findings through this blog and report on how this platform can be applied to magazines and content. You can follow my Pinterest feed on the publishing page.
Pinterest Audience: Pinterest now exceeds 11.8M monthly active users (source: www.appdata.com Mar 2012) and recently became the fastest social media network to hit 10M users. The current user stats on Pinterest show this is predominantly a women's game with 97.9% of users being female. TechCrunch recently reported it's "18-34 year old upper income women" driving the site's meteoric growth so this fit's squarely in the Women's Interest and Lifestyle domain.
The Pinterest Experiment Outline
Results: Report back here on Repins, Likes and Comments from Pinterest users and any interesting things that happen on the journey along the way.
My Profile Message: I'm a consumer magazine consultant and I'm using Pinterest to catalogue the best magazine covers and content from across the globe. Please Like, Repin and Comment as I'd love to know which images you especially love. You might also find a few non-magazine pins I like because I simply can't resist beautiful images. You can also follow me on another social network via @greenhsemedia.
Background Information: By now I'm sure you've heard of Pinterest, the visual social media phenomenon (if not, please click here immediately). The premise of this social media network is image sharing and it uses "pins" (single images) and "boards" (groups of images pinned to a board usually under a similar theme). Pinterest now exceeds 11.8M monthly active users (source: www.appdata.com Mar 2012) and recently became the fastest social media network to hit 10M users.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.