Businesses need to build and integrate their mobile strategy with their existing campaigns. When developing
mobile strategy, marketers need to incorporate all available mobile platforms and devices,as well as the mobile web and
What I found staggering were some of the stats Nick quoted from Google's research:
Finally, if there is one thing we have learned from the last 15 years it's that those who react early to big changes in technology and media do so much better than those who are late. With the advent of smartphones, the web has gotten a whole lot bigger. Twelve months ago, the question for advertisers and publishers thinking about mobile was "why should I act?"; today it's "how do I act?" The good news is that it's not too late to be early... but it soon will be.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.