New and Noteworthy Magazines

In a couple of years a beautiful array of new magazines have emerged. While all lovingly crafted by their creators, many share another common bond; the groups founding them are friends or relatives. Here I share some of my favourites for you to perhaps discover and enjoy. 

Alquimie

Origin: Australia | Frequency: Quarterly
Tagline: Breathing new life into drinks

Pronounced (alchemy), this smart, well-cut magazine "shares the culture and stories behind the drinks we love". Founded by four friends with a calling to share their fine beverage experiences and knowledge with the world. With luxe details like the foiled masthead and a spot-gloss cellared wine (on issue one), each issue is destined to be a keeper. Despite its gorgeous packaging, Alquimie presents an unexpected take on the beverage world and is not afraid to expand the magazine business model with their innovative subscription options. 

Need to know: Opt for the magazine/wine sampler and enjoy the hand-picked selection of wine delivered with the magazine each quarter.
Website: alquimie.com.au

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Darling

Origin: USA | Frequency: Bimonthly
Tagline: The art of being a woman

With an extensive manifesto, Darling is on a mission to redefine women's magazines. Aimed at eight reader archetypes (The Achiever, The Intellectual, The Dreamer, The Hostess, The Confidant, The Beautician, The Stylist, The Humanitarian) Darling aims to challenge the ideals of traditional women's magazines with a health dose of articles aimed to lift self esteem and also promote positive body image. It's quite dreamy reading this magazine as the language is carefully crafted without a cliched women's magazine term in sight. 

The launch issue raised $19,581 through a crowd funded Kickstarter campaign. 

Website: darlingmagazine.org

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Hello May

Origin: Australia | Frequency: Quarterly
Tagline: A new kind of bridal magazine

Sweet and just a little quirky, Hello May is as pretty as a picture. Since its launch, this lovely new style of bridal magazine has gained a long line of admirers which has seen it quickly growing its profile both in Australia and Internationally. 

Featuring real couples, there's always something surprising in Hello May which is a welcome departure from what we've come to expect from traditional bridal magazine. With companion website, there's a firm focus on wedding suppliers/vendors through the online directory which no doubt helps the business model. 

Website: www.hellomay.com.au

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Hearth

Origin: USA | Frequency: Quarterly

Launched in 2013 and now in its 4th issue, the magazine's creators (who are sisters) describe it as; "Hearth Magazine is a place where stories are told. We love to feature artists and artisans that value the art of living and tradition, not the convenience of this modern world". 

Printed on uncoated recycled paper, with a clean design and no coverlines to hint at what awaits inside, every issue of Hearth is a beautiful surprise. With a stunning image of The Louvre on issue 4, this magazine is calling me to travel - and I don't mind one bit. 


Website: www.hearthmagazine.com

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