The team at fashion e-tailer Net-a-Porter, have launched their much anticipated global fashion magazine - PORTER. Expertly designed and edited, PORTER is staffed by fashion media executives and journalists from some of the world's best magazines including; Harper's BAZAAR, VOGUE and Esquire. Thanks to the free PORTER app, the magazine is shoppable interfacing with net-a-porter.com as well as third party sites. PORTER has similar production values you'd expect from VOGUE or Harper's BAZAAR and is a serious move into publishing without a hint of magalogue in sight.
Watch the PORTER Promo (Video)
The PORTER Magazine Strategy (Video)
In this exclusive video produced by The Business of Fashion, the Net-a-Porter team open up about their strategy and aspirations for the magazine as well as the importance of listening to women's needs.
Fine Print Blog
Musings about magazines.
I'm a magazine sales and marketing consultant from Sydney, Australia.