It's widely acknowledged Australian publishers produce some of the best food magazines in the world and we are unashamedly obsessed with cooking shows. So why are food magazine sales being hit so hard? There are many reasons of course, including changing consumer habits, but new competition from technology companies like Pinterest and Evernote can't be entirely helping food magazines either.
Australian Food Magazine Category: The recent ABC (Audit Bureau of Circulation) release showed over -101K sales wiped off the food category in the 12 months to December (-11.1%) (audited titles only, excludes new entrant Feast). Estimated readership grew on some food titles so publishers and advertisers still reach large audiences but there is downward pressure on circulation revenue.
With recipes, storage, searchability and sharability is a challenge digital alternatives easily conquer. Food apps don't have the informed editorial features of magazines, but they excel in the recipe management arena; and for busy people this cannot be underestimated. I recently found a new food app from successful tech company Evernote. The team have clearly studied how users were using their traditional Evernote account, recognised an opportunity for new product and developed something especially for food.
Meet Evernote Food.
What is Evernote Food?
It's a free app that helps you organise your food life. Their website describes it as "Evernote Food helps you remember the food you love. From finding great new restaurants to documenting how to make family recipes, Evernote Food gives you one place to discover, collect, and remember your life’s memorable moments in food".
App Sections and Features
When you download Evernote food one of the great features is any food related "notes" in your normal Evernote account will be auto-magically pulled into the food app so the set up is completely painless. The well designed app features a fun accordian-style home page which opens out to a number of interactive sections (see slideshow below):
Images via: Evernote.com
Tips for magazine publishers on food:
Fine Print Blog
Musings about magazines.
I'm a Sales and Marketing Consultant from Sydney, Australia.