Designed to promote the launch of Motorola's Moto X smartphone, the interactive print ad allows users to choose their preferred phone colour from the page of the magazine. The technology by Digitas and T+Ink works by wrapping plexiglass in polycarbonate paper which also houses lithium batteries and electrical circuitry. Wired distributed a limited 150K run in NY and Chicago.
Fine Print Blog
Musings about magazines.
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